Bachelor of Technology
B.Tech in Graphic Design
Advanced visual communication for designers ready to build brand systems, production-ready campaigns, packaging, publications, and research-informed portfolios.
Programme Focus
From visual strategy to polished design systems.
The B.Tech route deepens design thinking, professional presentation, print and digital production, packaging, advertising, research writing, and entrepreneurial readiness.
Identity and Communication
Logo systems, typography, campaign language, applications, presentation, and brand consistency.
Output Discipline
Prepress, print decisions, packaging structure, finishing, proofing, and production problem-solving.
Evidence and Reflection
Design inquiry, documentation, literature, project justification, and critical presentation.
Learning Path
Advanced study with a portfolio outcome.
Students refine the habits expected of professional designers: research before making, controlled visual systems, precise output, critique fluency, and client-facing presentation.
- 1Research and insight
Frame communication problems and define visual direction. - 2System design
Develop brand, print, packaging, publication, and digital applications. - 3Professional defence
Present work with production logic, evidence, and portfolio polish.
Core Areas
What students strengthen.
This page can be expanded with exact entry requirements, fees, duration, and accreditation details when those are ready for publishing.
| Area | What it develops | Portfolio evidence |
|---|---|---|
| Brand Identity | Consistent systems across print and screen. | Guidelines, applications, campaigns. |
| Packaging | Structure, labelling, material awareness, product communication. | Mockups, dielines, product families. |
| Publication and Print | Layout, prepress, proofing, finishing, and production control. | Books, posters, brochures, proofs. |
| Research Practice | Critical inquiry, writing, documentation, and design justification. | Reports, process books, presentations. |
Advanced Studios
Build a senior portfolio with strategic and production evidence.
The B.Tech page now gives prospective students a clearer feel for the kinds of work they will produce and defend.
Brand System Development
- Research-driven marks and applications
- Guidelines, campaign logic, and presentation boards
- Digital and print rollout consistency
Product and Shelf Communication
- Labels, dielines, folding structures, and mockups
- Material decisions and production constraints
- Product families and display systems
Professional Defence
- Process books and evidence-led explanations
- Client-style presentations and critique revisions
- Career, enterprise, and postgraduate readiness